In collaboration with the local authority of Territorial Identity Tourism Marketing of Milan, JoinPad, the pioneering company of augmented reality services applied to event marketing, advertising and games, has raised the  real usability of Fuori Bit 2011. Innovation and new user experiences created by JoinPad, thanks to the fusion of two technologies: Geolocalisation and Augmented Reality. A unique experience for Fuori Bit guests that have downloaded the application in a way that puts in communication users and city locations. The starting point for a series of events that will see our own research centre at the centre of a media revolution.

The promoters and enterprises that participated in Fuori Bit had the chance to offer visitors an online research service for the geolocalisation of various moments that create event offers and all the meeting opportunities promoted by the local tourisim authority of Milan.

Fuori Bit’s mobile event schedule includes a “fashion – happy hour”: Inaugurations, tasting sessions, exclusive parties, exhibitions, concerts and catwalk shows. For the first time nations and tourism entities will confront and integrate with the ways and traditions of Milan. 20 nations and 23 locations will be involved in hosting events, photography exhibitions, musical appointments, cultural and wine & food that enliven the entire city from February 17-19. The first application of the first edition of Fuori Bit. Mobile technology developed by JoinPad. Information provided by Smappo.

The application “Fuori Bit” is the online solution for management, georeferencing and event insight for Fuori Bit 2011.