In 2010 Joinpaid realised for MTV and OnStage Magazine the presentation of MTV Day in augmented reality. Going on the MTV site and clicking the marker on the Onstage Magazine banner while sat infront of a webcam, allowed each user to view the video presentations of all the performances from the most eagerly awaited event of the year

(it’s possible to download a copy of the magazine sleeve here).

MTV had the possibility to invite fans to the open-door event of the year, held in Turin June 25-27, 2010, in a creative and innovative way.

OnStage Magazine is the free press that dedcided, in partnership with JoinPad, to focus on augmented reality to run the text content which has histroically come in traditional form. Through the technology, magazines and books comes the possibility to access extra content (video, 3D objects, web pages and games), transforming reading into a new and multimedia experience.