On Thursday, June 16th 2011, at Spazio Torneria, Via Tortona 32, Milan – Italy

JoinPad and CLXEurope are proud to present the second edition of IAR - Italian Augmented Reality, the event dedicated to Augmented Reality made ​​in Italy with the aim of promoting and spreading a new way of seeing the world. And celebrate it. After the successfull first edition, IAR ”augment” and turns in a whole day event, dedicated to managers, tech addicted and curious, to promote a culture of innovation and  the main IT technologies of our time: Augmented Reality.

For companies, the opportunity to find solutions to their specific market sectors while increasing brand exposure, commercial potential and reducing costs. For tech appasionate and curious, the opportunity to discover a world of technology, facilities and experiences, under the sign of Augmented Reality.

IAR 2011 will host the final day of “APPquario” Contest, the first  APP Contest for emerging  and dipping developers, and “Virtual Shop”, the reproduction of a interactive shop boosted in Augmented Reality, to live the experience of testing and/or purchasing an Augmented product.

For further information visit www.italianaugmentedreality.com