Amazing Reality!

Reality surrounding us, is Augmenting and that’s not a special effect or a cinematic backdrop, even if its name is similar to a movie. Everyone all around the world talks about  Augmented Reality and JoinPad explains it to Italian odience. After the excellent results obtained at the NAB Show in Las Vegas, the ARE in Santa Clara (where JoinPad presented ”Augmented XP,” the AR service that can assist technical staff during routine and extraordinary maintenance of a broadcasting system) JoinPad lands at Frontiers of Interaction, Florence on 20 – 21 June, 2011.

Less than one week after IAR 2011 - Italian Augmented Reality, the event coinceived and produced by the first italian Augmented Reality Farm, there’s another chance to find out how one of the greatest technologies of our age is finally venturing, not only in gongenial paths as advertising and gaming, but also in others applications such as trade, tourism, production of goods, health services, communication and business: from Ad, thorugh great distribution, to luxury.

Augmented Reality has no boundaries, which better than Frontiers of Interaction to talk about it?