AR technology adds to general consumer products the chance to access to extra content (video, 3D objects, web or games), creating a new shopping experience.
Track Packaging by JoinPad, refers to video stream image recognition of goods packaging by using an exclusive application installed on any device equipped with a webcam. The recogniction of a specific product leads to the activation of dedicated multimedia content (video clips, text and images).
Augmented reality market is costantly growing, including:
• Proximity Marketing and Shops
• Web and Mobile Marketing
• Gaming, E-Commerce and Advertising Online
• Industrial Projection and Design
• Publishing, Communication and Events
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