IBM Fashion Alliance is a movement that uses the potentials of the latest technologies to satisfy everyday needs.

Each Business Partner owns specific and unique skills, but at the same time belongs to a whole team, with the same objectives and disparate resources, in order to share ideas and solutions and to generate concrete projects. An Alliance as an opportunity, to propose the IBM’s technological expertise and computing capabilities through new multimedia interfaces, and become a new, interactive link between user and technology.

Augmented reality, shopping intelligence, smarter signage and shop assistance: IBM mixes innovative technologies and processes through new models, along with JoinPad.

IBM Fashion Alliance’s Other partners are Sowre (www.sowre.com), Kee Square (www.keesquare.com), Na-If (www.na-if.com), Symbols (www.symbols.it), Almax (www.almax-italy.com) and more.