On the 30th of September, our president Mauro Rubin was invited as a guest to speak at the UXCON, the international conference about user experience which took place in the beautiful Teatro Sociale of Brescia, during the major Supernova festival.
Sketchin, the design studio who organized the event, choose as main theme “The Future of Business” to focus the attention of the public on how the business is changing, due to new technologies, new design method, and new human experience. The agenda featured top level professional from companies and design firms such as General Electrics, IBM and Designit.
Mauro Rubin joined Carla Conca from EPSON to speak about Industry 4.0 and how Augmented Reality, wearable devices and Context Computing are fundamental elements of this new business revolution. With more than 250 attendees, the conference was a big success and an interesting moment to share our vision on the future of business.