AR enables overlay the surrounding environment with virtual objects and multimedia (3D objects, video footage, photos, information etc) therefore creating a new way to communicate. JoinPad develops software products for visual-interactive solutions, combing real and virtual elements and creating a bridge, accessible to all, between tangible world and virtual universe.
JoinPad diffuses the most modern technologies, applying the potential of augmented reality to products with high-impact on media and making the consumer a leading actor of brand’s value, rather than a simple purchaser. Projects are conceived as web or “stand alone” services, aimed at companies and generic users to guarantee an exclusive experience.
With AR Software for the Web, we mean any augmented reality experience “markerless” (exclusive JoinPad) experienced only through the use of a webcam and an internet connection (also mobile). An AR product that links user to multimedia experience also within the private sphere, providing content depth and immediacy of the message, still allowing to share with external world, through social networks. These are the reasons why JoinPad has developed for Warner Bros an AR application, to promote the film “Nightmare on Elm Street”. Thanks to Augmented Reality, the fans and the curious were able to wear Freddy Krueger’s glove and have their photo taken in his outfit and share it on social networks.
(Read here, the Case History)
With Stand Alone AR Software, we mean any augmented reality experience “markerless” (exclusive JoinPad) experienced only through a video installation, such as totem, virtual kiosks or interactive displays. AR experience conceived for greater interaction between public and AR message, guaranteed by the chance to use wider spaces as well as larger and impressive screens.
For this purpose, on 2010, Joinpaid realised for MTV, the MTV Days show teaser in augmented reality, allowing each user to view the video schedules of all the performances of the most eagerly awaited event of the year, simply by using interactive AR totem or virtual kiosks.
(Read here, the Case History)
AR technology adds to general consumer products the chance to access to extra content (video, 3D objects, web or games), creating a new shopping experience.
Track Packaging by JoinPad, refers to video stream image recognition of goods packaging by using an exclusive application installed on any device equipped with a webcam.
The recogniction of a specific product leads to the activation of dedicated multimedia content (video clips, text and images).
Augmented reality market is costantly growing, including:
• Proximity Marketing and Shops
• Web and Mobile Marketing
• Gaming, E-Commerce and Advertising Online
• Industrial Projection and Design
• Publishing, Communication and Events
JoinPad Geolocal based SDK and Image recognition SDK can be used by App developers in order to implement functions of augmented reality in their own projects for IOS (iPhone, Android soon), to integrate and distribute products implemented by JoinPad technology.
JoinPad aspires to occupy a prestigious role in the development and diffusion of this technology by developing a platform able to ensure integrations and progressive contributions for developers and companies that will use them.
Geolocal Based Services
Libraries (SDK) for geolocal based services are required to design systems able to provide information in real time, using GPS location of mobile devices in use.
Geolocalisation is the identification of the geographic location, in the real world, of a given object. During the years major search engines and social networks, pushed by the exponential growth of mobile devices, have introduced geolocal based services to their users increasing the number of available functions on their platforms as well as the use information related to landscape (georeferenced data) to analyze, plan and implement marketing activities.
As the most comprehensive knowledge of enviroment is aimed at making more effective plannings and communication activities, sales distribution and customer services, JoinPad designs and develops framework for building web services and iOS (iPhone, iPad, and soon Android) mobile applications.
This kind of services comprehend several markets:
• Tourism
• Social Networking / Gaming
• Advertising
• Dedicated Information Services
Imagerecognition
JoinPad image recognition SDK can be used by IOS (iPhone, Android soon) application developers in order to implement functions of Augmented Reality in their projects, to increase the use of mobile internet, to integrate and distribute products implemented by JoinPad technology.
Image recognition libraries (SDK) allow to design systems able to provide information in real time and/or a visual research, through the targeted recognition of any image from video stream (by using the camera of a mobile device).
This kind of technology means the recognition of any image from video stream by using an application installed on any device equipped with a webcam (also mobile).
Recognition of a specific image leads to the subsequent activation of multimedia content (video, but also text/images) dedicated.
Augmented reality’s market is costantly growing, including:
• Web and Mobile Marketing
• Proximity Marketing and Point of Sale
• Gaming, E-Commerce and Advertising Online
• Industrial Projection and Design
• Publishing, Communication and Events
Amazing Reality!
Reality surrounding us, is Augmenting and that’s not a special effect or a cinematic backdrop, even if its name is similar to a movie. Everyone all around the world talks about Augmented Reality and JoinPad explains it to Italian odience. After the excellent results obtained at the NAB Show in Las Vegas, the ARE in Santa Clara (where JoinPad presented ”Augmented XP,” the AR service that can assist technical staff during routine and extraordinary maintenance of a broadcasting system) JoinPad lands at Frontiers of Interaction, Florence on 20 – 21 June, 2011.
Less than one week after IAR 2011 - Italian Augmented Reality, the event coinceived and produced by the first italian Augmented Reality Farm, there’s another chance to find out how one of the greatest technologies of our age is finally venturing, not only in gongenial paths as advertising and gaming, but also in others applications such as trade, tourism, production of goods, health services, communication and business: from Ad, thorugh great distribution, to luxury.
Augmented Reality has no boundaries, which better than Frontiers of Interaction to talk about it?
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