Value through usefulness: the next generation of AR tools
From the AR hardware ecosystem to the quest for real-world solutions
The field of AR hardware solutions is one of the most challenging for the AR startups’ ecosystem since it is very hard to develop human-like computer vision systems, while research and development take a long time and huge investments that only bigger companies as Apple or Facebook can afford to bear over many years.
Having said that, Daqri recent company closure comes as no surprise: the $15k AR enterprise helmet embedding an outdated technology was definitely off-market compared to more sophisticated and lower-priced glasses released by Microsoft, Magic Leap or NReal.
The AR/VR sector is highly competitive, technology changes fast, and businesses, as well as consumers, demand tools that can bring real, tangible benefits. The most powerful devices for AR applications to bet on right now are smartphones and tablets that guarantee easy access to ready-to-use solutions and allow to go beyond the POC stage. This is what JoinPad focuses on as we have recently shown together with Samsung at IFA Berlin, the biggest consumer and home electronics expo in Europe.
Other examples of practical AR applications are Google’s AR maps just updated with the new Live View feature, and Facebook’s partnership with eyewear giant Luxottica for stand-alone Smart Glasses which should come out in 2023. Microsoft also announced the release of HoloLens 2 later in September, which should boost AR enterprise adoption.
While waiting for tech giants to come up with cutting-edge Smart Glasses, the way ahead is to develop useful AR applications for devices people already have like smartphones and tablets we already mentioned. Maybe one day the flat screen will disappear as Peter Diamandis writes in his visionary article for Singularity Hub, but it is not going to happen exactly today. The AR ecosystem must stay true to the vision of an immersive future while being flexible enough to face challenges and seize new opportunities quickly.
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Value through usefulness: the next generation of AR tools
From the AR hardware ecosystem to the quest for real-world solutions
The field of AR hardware solutions is one of the most challenging for the AR startups’ ecosystem since it is very hard to develop human-like computer vision systems, while research and development take a long time and huge investments that only bigger companies as Apple or Facebook can afford to bear over many years.
Having said that, Daqri recent company closure comes as no surprise: the $15k AR enterprise helmet embedding an outdated technology was definitely off-market compared to more sophisticated and lower-priced glasses released by Microsoft, Magic Leap or NReal.
The AR/VR sector is highly competitive, technology changes fast, and businesses, as well as consumers, demand tools that can bring real, tangible benefits. The most powerful devices for AR applications to bet on right now are smartphones and tablets that guarantee easy access to ready-to-use solutions and allow to go beyond the POC stage. This is what JoinPad focuses on as we have recently shown together with Samsung at IFA Berlin, the biggest consumer and home electronics expo in Europe.
Other examples of practical AR applications are Google’s AR maps just updated with the new Live View feature, and Facebook’s partnership with eyewear giant Luxottica for stand-alone Smart Glasses which should come out in 2023. Microsoft also announced the release of HoloLens 2 later in September, which should boost AR enterprise adoption.
While waiting for tech giants to come up with cutting-edge Smart Glasses, the way ahead is to develop useful AR applications for devices people already have like smartphones and tablets we already mentioned. Maybe one day the flat screen will disappear as Peter Diamandis writes in his visionary article for Singularity Hub, but it is not going to happen exactly today. The AR ecosystem must stay true to the vision of an immersive future while being flexible enough to face challenges and seize new opportunities quickly.
Subscribe to our newsletter to receive the next issues directly in your inbox!
AR headset startup is shutting down
Daqri, one of the most hyped companies producing enterprise-focused AR hardware is reported to have officially shut down last week. Reasons might be the high competitive pressure from bigger companies as Microsoft and Magic Leap, bad revenue management, and difficulty to sell their glasses as well as training workers to use them. Read on TechCrunch
AR headset startup is shutting down
Daqri, one of the most hyped companies producing enterprise-focused AR hardware is reported to have officially shut down last week. Reasons might be the high competitive pressure from bigger companies as Microsoft and Magic Leap, bad revenue management, and difficulty to sell their glasses as well as training workers to use them. Read on TechCrunch
Facebook teams up with Ray-Ban for its AR Glasses
Facebook is working a model of stand-alone glasses named “Stella” which will potentially replace smartphones. Various publications reported it has partnered with the Italian eyewear company Luxottica maker of Ray-Ban glasses. The release date will be between 2023 and 2025. The main feature could be live streaming your daily activities to your friends. Read on The Verge
Facebook teams up with Ray-Ban for its AR Glasses
Facebook is working a model of stand-alone glasses named “Stella” which will potentially replace smartphones. Various publications reported it has partnered with the Italian eyewear company Luxottica maker of Ray-Ban glasses. The release date will be between 2023 and 2025. The main feature could be live streaming your daily activities to your friends. Read on The Verge
Google Maps: Live View AR walking
Google just released a new feature called Live View for its Augmented Reality version of Maps, supported both on Android and iOS devices. The new function makes it easier to follow directions by showing arrows ans street markers overlaid onto the real environment. Read on TechCrunch
Google Maps: Live View AR walking
Google just released a new feature called Live View for its Augmented Reality version of Maps, supported both on Android and iOS devices. The new function makes it easier to follow directions by showing arrows ans street markers overlaid onto the real environment. Read on TechCrunch
Introducing the AR world of 2030
Peter Diamandis, co-founder of the Singularity University, talks about experiencing the world through AR glasses and ultimately contact lenses which he thinks will completely replace smartphones and computer screens. The “A Day in the Life of 2030” example is worth reading just to get an idea of what you will be able to do with AR. Read on SingularityHub
Introducing the AR world of 2030
Peter Diamandis, co-founder of the Singularity University, talks about experiencing the world through AR glasses and ultimately contact lenses which he thinks will completely replace smartphones and computer screens. The “A Day in the Life of 2030” example is worth reading just to get an idea of what you will be able to do with AR. Read on SingularityHub
JoinPad AR solutions at IFA Berlin 2019
From 6 to 11 September 2019, we showcased our Augmented Reality solutions for the new Samsung Galaxy Tab Active Pro at IFA 2019, Europe’s most relevant expo of the international consumer and home electronics industry held annually at Berlin ExpoCenter City in Germany. Read on JoinPad
We need to move beyond a fascination with the trick of the technology and toward compelling content and meaningful experiences.
— Helen Papagiannis
To get AR off the ground, it must bring real and measurable value to people and business. Some tech companies understand this concept well and thrive on the market better than others. In the meantime, a new generation of AR hardware producers is fast developing comfortable, easy to use glasses to spread AR use in daily life.
What’s your take on this month’s articles? Remember to sign up to our newsletter to receive the next issues directly in your inbox and share your thoughts in the comments!
About JoinPad
JoinPad is a leading global Augmented Reality company founded in 2010. With the HQ based in Italy, JoinPad has today business offices located in the USA, China, and Brazil. The company develops and distributes Augmented Reality solutions, including the related consultancy, aimed at simplifying the customer’s industrial business processes, providing innovative tools to interact with the environment.
If you want to discover more about how to get started with Augmented Reality,
contact us to book a consultation for your company.
JoinPad AR solutions at IFA Berlin 2019
From 6 to 11 September 2019, we showcased our Augmented Reality solutions for the new Samsung Galaxy Tab Active Pro at IFA 2019, Europe’s most relevant expo of the international consumer and home electronics industry held annually at Berlin ExpoCenter City in Germany. Read on JoinPad
We need to move beyond a fascination with the trick of the technology and toward compelling content and meaningful experiences.
— Helen Papagiannis
To get AR off the ground, it must bring real and measurable value to people and business. Some tech companies understand this concept well and thrive on the market better than others. In the meantime, a new generation of AR hardware producers is fast developing comfortable, easy to use glasses to spread AR use in daily life.
What’s your take on this month’s articles? Remember to sign up to our newsletter to receive the next issues directly in your inbox and share your thoughts in the comments!
About JoinPad
JoinPad is a leading global Augmented Reality company founded in 2010. With the HQ based in Italy, JoinPad has today business offices located in the USA, China, and Brazil. The company develops and distributes Augmented Reality solutions, including the related consultancy, aimed at simplifying the customer’s industrial business processes, providing innovative tools to interact with the environment.
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