

The growing impact of Augmented Reality
From Qualcomm XR program to augmented privacy, digital twins, and storytelling
The Augmented Reality ecosystem is advancing fast, overcoming hard technical challenges and driving digital innovation in communication and collaboration across many industries. Here are the top stories of this month.
We are excited to announce that we have joined the Qualcomm XR program launched last year to drive the adoption of XR technologies (AR/VR) across various industries. The initiative will give immersive technology providers access to a global community of resources, business development, co-marketing opportunities, and visibility into upcoming Qualcomm’s products. We cannot wait to start creating new synergies!
Augmented Reality is a major enabler of the digital transformation within enterprises. Over the last few years, its growing improvement is empowering a more cohesive and productive use of other staple enterprise technologies such as Digital Twins, Cloud services, Machine Learning, and IoT architectures. In his article for Forbes, Nallan Sriraman, the Global Technology Strategist of Unilever, highlights all the benefits, use cases, current and future benefits of managing assets through AR solutions within a company.
Meanwhile, the spatial computing era seamlessly integrating digital with reality seems to be approaching faster than ever. Besides Apple and Facebook, Niantic is also trying to be the first to create the virtual 3D infrastructure replicating the real world, sometimes referred to as Mirrorworld, especially after acquiring 6D.ai, the leading startup in AR mapping systems. This new digital paradigm will allow live real-time AR experiences with other people sharing the same version of a location.
On the consumer side, The New York Times is changing the storytelling game through AR. Its internal AR Lab creates filters for Instagram that any user, not only The NY Times readers, can engage with. The initiatives aim at raising awareness in a more interactive way on specific topics. For example, they released a filter showing air pollution based on the location of the user.
As Augmented Reality applications and devices become pervasive, the privacy problem looms over solutions providers, end-users, and the public at large. We need a set of new rules to protect basic human rights as personal privacy and safety. The Electronic Frontier Foundation denounces the risk of constant surveillance, which can be counteracted by clear laws, privacy-by-design engineering, and a limit to data collection from companies.
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The growing impact of Augmented Reality
From Qualcomm XR program to augmented privacy, digital twins, and storytelling
The Augmented Reality ecosystem is advancing fast, overcoming hard technical challenges and driving digital innovation in communication and collaboration across many industries. Here are the top stories of this month.
We are excited to announce that we have joined the Qualcomm XR program launched last year to drive the adoption of XR technologies (AR/VR) across various industries. The initiative will give immersive technology providers access to a global community of resources, business development, co-marketing opportunities, and visibility into upcoming Qualcomm’s products. We cannot wait to start creating new synergies!
Augmented Reality is a major enabler of the digital transformation within enterprises. Over the last few years, its growing improvement is empowering a more cohesive and productive use of other staple enterprise technologies such as Digital Twins, Cloud services, Machine Learning, and IoT architectures. In his article for Forbes, Nallan Sriraman, the Global Technology Strategist of Unilever, highlights all the benefits, use cases, current and future benefits of managing assets through AR solutions within a company.
Meanwhile, the spatial computing era seamlessly integrating digital with reality seems to be approaching faster than ever. Besides Apple and Facebook, Niantic is also trying to be the first to create the virtual 3D infrastructure replicating the real world, sometimes referred to as Mirrorworld, especially after acquiring 6D.ai, the leading startup in AR mapping systems. This new digital paradigm will allow live real-time AR experiences with other people sharing the same version of a location.
On the consumer side, The New York Times is changing the storytelling game through AR. Its internal AR Lab creates filters for Instagram that any user, not only The NY Times readers, can engage with. The initiatives aim at raising awareness in a more interactive way on specific topics. For example, they released a filter showing air pollution based on the location of the user.
As Augmented Reality applications and devices become pervasive, the privacy problem looms over solutions providers, end-users, and the public at large. We need a set of new rules to protect basic human rights as personal privacy and safety. The Electronic Frontier Foundation denounces the risk of constant surveillance, which can be counteracted by clear laws, privacy-by-design engineering, and a limit to data collection from companies.
Subscribe to our newsletter to receive the next issues directly in your inbox!
JoinPad enters Qualcomm's XR enterprise program
JoinPad is a new member of the Qualcomm XR Enterprise Program (XEP) introduced last year with the aim to promote the adoption of AR and VR in many industrial fields. Members will receive support in terms of resources, marketing, and access to Qualcomm technologies. Read on Qualcomm
JoinPad enters Qualcomm's XR enterprise program
JoinPad is a new member of the Qualcomm XR Enterprise Program (XEP) introduced last year with the aim to promote the adoption of AR and VR in many industrial fields. Members will receive support in terms of resources, marketing, and access to Qualcomm technologies. Read on Qualcomm
Augmenting the Augmented Reality for enterprises
AR-enabled digital twins combined with IoT, Machine Learning, and Cloud technologies drive the digital transformation of companies across a wide range of key activities from product design to remote monitoring, maintenance, and repair, creating efficient processes and competitive advantage. Read on Forbes
Augmenting the Augmented Reality for enterprises
AR-enabled digital twins combined with IoT, Machine Learning, and Cloud technologies drive the digital transformation of companies across a wide range of key activities from product design to remote monitoring, maintenance, and repair, creating efficient processes and competitive advantage. Read on Forbes
Augmented Reality must have augmented privacy
The use of Augmented Reality applications grows, so do privacy concerns. The collection of information for the always-updated 3D digital representation of the world, the infrastructure that allows real-time AR experiences with peers, needs new rules to protect basic human rights. Read on EFF
Augmented Reality must have augmented privacy
The use of Augmented Reality applications grows, so do privacy concerns. The collection of information for the always-updated 3D digital representation of the world, the infrastructure that allows real-time AR experiences with peers, needs new rules to protect basic human rights. Read on EFF
Niantic wants to build a smarter map of the world
Niantic is ever more focusing on building the full-scale 3D map of the real world, namely the spatial computing infrastructure integrating real and digital seamlessly. Players of its renowned AR game Pokémon Go help out by capturing visual data of locations around them. Read on TechCrunch
Niantic wants to build a smarter map of the world
Niantic is ever more focusing on building the full-scale 3D map of the real world, namely the spatial computing infrastructure integrating real and digital seamlessly. Players of its renowned AR game Pokémon Go help out by capturing visual data of locations around them. Read on TechCrunch
The reporting is all around you
Since 2018, The New York Times resort to AR applications to promote awareness around significant news through immersive experiences. Their AR Lab’s latest initiatives involve AR filters that show air pollution and how different kinds of masks protect from coronavirus. Read on The NY Times
In a world where new devices and knowledge make their wielders more productive and competitive, those who forgo the benefits of the new order are usually left with few options.
— Richard Yonck
Augmented Reality technology is showing great benefits in terms of business outlook. Its further development will provide further competitive advantages to support business decisions by integrating data sources and granting instant access to contextual information to anyone within a company. The challenges related to users’ privacy and security must be addressed as soon as possible, while the technology is still young, to prevent misuses and pave a clear way forward for companies and consumers alike.

#bookofthemonth
Future Minds. The rise of intelligence from the big bang to the end of the universe by Richard Yonck. Publisher: Arcade Publishing
The author explores intelligence’s evolution over time, from the early beginning of planet Earth to nowadays, and speculates about the future coevolution of humanity and technology through Artificial Intelligence, AR, and brain-computer interfaces.
What’s your take on this month’s articles? Remember to sign up to our newsletter to receive the next issues directly in your inbox and share your thoughts in the comments!
About JoinPad
JoinPad is a leading global Augmented Reality company founded in 2010. With the HQ based in Italy, JoinPad has today business offices located in the USA, China, and Brazil. The company develops and distributes Augmented Reality solutions, including the related consultancy, aimed at simplifying the customer’s industrial business processes, providing innovative tools to interact with the environment.
If you want to discover more about how to get started with Augmented Reality,
contact us to book a consultation for your company.
The reporting is all around you
Since 2018, The New York Times resort to AR applications to promote awareness around significant news through immersive experiences. Their AR Lab’s latest initiatives involve AR filters that show air pollution and how different kinds of masks protect from coronavirus. Read on The NY Times
In a world where new devices and knowledge make their wielders more productive and competitive, those who forgo the benefits of the new order are usually left with few options.
— Richard Yonck
Augmented Reality technology is showing great benefits in terms of business outlook. Its further development will provide further competitive advantages to support business decisions by integrating data sources and granting instant access to contextual information to anyone within a company. The challenges related to users’ privacy and security must be addressed as soon as possible, while the technology is still young, to prevent misuses and pave a clear way forward for companies and consumers alike.

#bookofthemonth
Future Minds. The rise of intelligence from the big bang to the end of the universe by Richard Yonck. Publisher: Arcade Publishing
The author explores intelligence’s evolution over time, from the early beginning of planet Earth to nowadays, and speculates about the future coevolution of humanity and technology through Artificial Intelligence, AR, and brain-computer interfaces.
What’s your take on this month’s articles? Remember to sign up to our newsletter to receive the next issues directly in your inbox and share your thoughts in the comments!
About JoinPad
JoinPad is a leading global Augmented Reality company founded in 2010. With the HQ based in Italy, JoinPad has today business offices located in the USA, China, and Brazil. The company develops and distributes Augmented Reality solutions, including the related consultancy, aimed at simplifying the customer’s industrial business processes, providing innovative tools to interact with the environment.
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