PI APPAREL WORLD SERIES – MILAN 2018
Pi Apparel is an international event intended for the fashion industry players established in 2013 by MarketKey, a London-based business information company. After many years of taking place in some of the world- leading fashion cities, it has been held in Milan for the first time ever, on 11th and 12th October 2018.
The aim of the Pi Apparel event is to provide the fashion industry operators with insights about the most breakthrough technologies which can be implemented in the design and production processes of a company, to help it stay competitive, efficient and innovative.
The event gathered together the italian and international leaders of fashion and technology industries, as Nike, Zalando, Target, the VR/AR Association and Vizoo. Among the delegates were present Burberry, Gucci, H&M and Moncler.
The AR/VR Associtation at PI Apparel World Series 2018
Joinpad’s CEO Mauro Rubin, on the behalf of the VR/AR Association, together with Jimmy Herdberg of Atacac and Safir Bellali of VF Corporation, spoke on the panel “What Does AR/VR/MR Actually Mean for the Next Iteration of Fashion Design, Manufacturing & Sales?”, moderated by Sandra Gagnon, Director – 3D Virtual Transformation, Target.
The discussion focused on how the fashion industry can take advantage of Augmented Reality technology, how to start and implement it in an already existing infrastructure, what are the main challenges and limits of the virtual and augmented solutions.
For the Fashion manufacturing and designing companies to really make the digital shift and gain competitive edge, they must consider the new technologies of Artificial Intelligence, Virtual and Augmented reality as permanent tools to be integrated in the daily workflow. Often, indeed, the tendency is to use them only for marketing campaigns and engagement strategies aimed at the consumer side.
Throughout the panel, as Joinpad we had the possibility to present to the attendees our Smart Assistance system as usecase, which can help manufacturing companies to improve their internal remote assistance processes by allowing two operators, even in different countries, to collaborate on a work task.
The need for continuous technological innovation is becoming crucial for the fashion businesses, as reported by a recent McKinsey & Company study. Leveraging the potential of Ar/Vr solutions helps to reduce costs, ease operations and increment profit margin.